We love social branding. Explore our latest thoughts

In marketing—and life—it’s easy to chase the next big thing. But the best results come when you’re fully present, locked in on what matters now. That’s the mindset I bring to every campaign, every client, every decision. From influencer strategy to brand growth, success isn’t about just keeping up—it’s about showing up. Execute with intention. Own the moment. And, like Auburn’s Dylan Cardwell, live where your feet are. #WAREAGLE

This week's inspirational quote is a bit more fun. Girl math DEFINITELY plays a role in marketing. Read on!

Our next installment of the Inspirational Quote series hits home professionally and personally. Life is 10 percent what happens to me and 90 percent how we react to it. When you're giving 110 percent work and at home, this reminder helps keep it all in perspective. #LifeGoals #GrowthMarketing #2025Planning

Welcome to a new blog series where I share quotes that have inspired me and reflect on how they apply to our business and goals. Some of these quotes are well-known, others more personal, but all have a unique way of sparking new ideas and driving action.

As social media continues to evolve, 2025 is poised to be a transformative year for brands looking to connect with audiences in new, meaningful ways. For hardware and home improvement brands, staying ahead of these trends isn't just about being trendy—it's about driving sales and fostering loyalty. Here are 10 social media trends to keep on your radar this year, with a little help from The Ripple Network to bring these strategies to life.

At The Licursi Group, we understand the anxiety that comes with these unexpected disruptions. For brands, TikTok is more than just a platform; it’s a vital piece of your marketing strategy, a direct line to your audience, and a revenue-driving powerhouse. While yesterday’s hiccup was resolved quickly, it’s a reminder of the importance of adaptability in the ever-evolving social media landscape. Learn how we’re staying ahead of the game.

A one-size-fits-all approach to social media doesn’t maximize retailer benefits. Learn how TLG aligns social media efforts with specific retailer goals.

When investing in social media marketing, which type of retailer benefits most? Let’s explore how Amazon, Shopify/direct-to-consumer (DTC), and traditional retailers like Home Depot and Lowe’s benefit from a strong social media strategy.

Discover how influencer marketing is transforming work glove promotion. Learn to boost brand awareness, reach younger demographics, and maximize ROI. Explore case studies and expert tips at /work-glove-influencer-guide

A sustainable influencer program isn’t about jumping on every bandwagon or throwing money at the trendiest creators. It’s about building relationships, focusing on the right content, and adapting to keep your audience engaged. Here's how to do it.

Launching a hardware product isn’t just about having something shiny and new—it’s about convincing everyone else that they need it. These five strategies aren’t rocket science, but they work (and hey, wouldn’t you rather follow a plan than wing it?). Get your buzz going, align with retailers, and make it as easy as possible for consumers to say, “Shut up and take my money!”

By leveraging Amazon's Creator Connections, hardware brands can boost visibility and drive conversions and reap a whole host of other benefits.

The lines between product recommendations and news reporting are blurring, with trust as the common thread. For brands, this presents a unique opportunity to align with influencers who have proven their ability to engage and persuade. By understanding the strategies that drive trust in both domains, companies can stay ahead of the curve and thrive in a media landscape redefined by authenticity.

Launching a new hardware product isn't just about slapping it on shelves and crossing your fingers. It's about building buzz so loud it drowns out the competition. But here's the kicker - you don't need deep pockets or an army of suits to make it happen.

Maintaining a retailer-agnostic social media feed helps brands avoid channel conflicts, ensure fair retail partnerships, and prevent pricing competition. This strategy allows for broader reach, flexibility in adapting to market changes, stronger direct-to-consumer relationships, and a cohesive brand presence, enhancing overall appeal and resilience in a dynamic retail environment.

Learn how to accurately measure the success of influencer marketing campaigns, track the right metrics, account for costs, and calculate a defensible ROI that justifies your investments.

Discover how to unlock the revenue-generating potential of influencer marketing by optimizing social feeds, leveraging affiliate programs, and using platforms like The Licursi Group's Ripple Network to streamline influencer-affiliate partnerships.

Explore the untamed frontier of influencer marketing fees, and learn how to quantify ROI, define value, establish benchmarks, and unlock intangible benefits for hardware brands.