As social media continues to evolve, 2025 is poised to be a transformative year for brands looking to connect with audiences in new, meaningful ways. For hardware and home improvement brands, staying ahead of these trends isn't just about being trendy—it's about driving sales and fostering loyalty. Here are 10 social media trends to keep on your radar this year, with a little help from The Ripple Network to bring these strategies to life.
Social commerce isn’t new, but 2025 will see it become the cornerstone of sales strategies. Platforms like Instagram and TikTok are doubling down on in-app purchasing features, allowing users to shop without ever leaving the app. For hardware brands, this means integrating product links directly into influencer posts—think a DIYer showing off a project with easy-to-click links to all the tools they used. The Ripple Network’s influencers are experts at weaving product recommendations into content that feels organic yet actionable.
Big names are great for awareness, but micro (10k-100k followers) and nano (under 10k followers) influencers deliver niche, highly engaged audiences. Their followers trust their recommendations, making them ideal for campaigns targeting specific demographics. The Ripple Network’s robust roster of 15,000 DIY influencers means there’s always someone perfectly suited to your target market.
While short-form videos still reign supreme, platforms like YouTube are proving the value of longer, in-depth content. Tutorials, project breakdowns, and behind-the-scenes footage are perfect for hardware brands looking to showcase the “how” and “why” behind their products. The Ripple Network can connect you with creators who specialize in this type of storytelling.
AI tools are changing the game, enabling brands and influencers to produce high-quality visuals, videos, and even captions faster than ever. For example, using AI to mock up project ideas or generate on-brand graphics can streamline workflows and amplify creativity. Combine this with The Ripple Network’s creator expertise, and you’ve got a winning formula.
Polished campaigns are out, and real-life relatability is in. Consumers crave authentic content that feels less like an ad and more like advice from a friend. Hardware brands can lean into this by showcasing user-generated content and behind-the-scenes moments. Influencers in The Ripple Network excel at creating this kind of raw, engaging material.
AR (augmented reality) and VR (virtual reality) are becoming mainstream, offering ways to bring products to life. Imagine a customer virtually testing how a new tool fits in their hand or using AR to see how a project would look when completed. Influencers can demonstrate these features, driving excitement and conversions.
Brands are shifting from being megaphones to being facilitators of community. Think social groups, forums, and exclusive access to resources. For hardware brands, this could mean starting a “DIY Club” with tips, challenges, and product recommendations shared by Ripple Network influencers.
Eco-conscious consumers are looking for brands that align with their values. Highlighting sustainability efforts—like eco-friendly materials or green manufacturing—will be critical. Influencers can amplify these messages, showing how your brand is contributing to a better future.
Single-platform campaigns are limiting. In 2025, it’s about meeting audiences where they are, whether that’s TikTok, YouTube, or Pinterest. With The Ripple Network’s diverse influencers, brands can seamlessly integrate content across platforms for maximum impact.
Data is the backbone of every successful strategy. Tracking metrics like engagement, click-through rates, and ROI is essential for refining campaigns. With The Ripple Network, you get the added advantage of hard revenue attribution data, ensuring your influencer partnerships deliver measurable results.
Social media in 2025 is about more than just posting—it’s about building connections that convert. With The Ripple Network’s expertise and the right strategy, your brand can not only keep up with the trends but set the standard for success. Ready to make 2025 your most impactful year yet? Let’s talk.
