We dig in deep to find purpose and direction; always looking for that special bit of info, sound bite or quote that makes someone say… “oh!”
If a tree falls in the forest…we’ll be there to make sure everyone hears about it. It’s kind of our sweet spot.
You have to be ready to create stuff that people care about, to break the clutter and to mean something. We create content that makes that connection.
It’s where we talk, share information, learn information and generally connect with other people. We help brands make those same kinds of connections with their community.
We love connecting passionate influencers to brands because it creates a more genuine connection with consumers.
One of the most shareable forms of media is video, with its ability to tell a story, capture an audience and be shared over and over and over again.
Nothing in this world comes for free, but we work hard to make sure your money is working it’s hardest and your message is getting in front of the right people.
If they can’t find it, what good is it to have it out there? We help you optimize your digital channels so that your brand can be found when people are looking for it.
To say the cpg category is huge ($17 Billion by 2020) would be a bit of an understatement. But trying to stand out in a market that covers everything from granola bars to drain cleaner, is the biggest challenge. We make sure they see your package enough that the recognition on shelf is instant.
They say it's a dirty job, but somebody's gotta do it. This category covers thousands of products from glue to joists and each one is as important as the next to architects, engineers and builders. We like this category because we love getting our hands dirty.
Every business has its ecosystem, where all brands need other brands to survive. When those brands need to talk to each other, sell each other products, or introduce new products to the world, we're that communication conduit.
Next Up is an exclusive program for The Licursi Group clients that guarantees local broadcast media coverage. Imagine calling up your buyer and telling them to turn on the TV to show them how you’re driving traffic to their aisles.
Audiences are 3X more likely to buy a product if they read about it in a magazine, see a segment about it on TV, or take a recommendation from their favorite blogger versus only hearing about it through advertising. They’ve been conditioned to look beyond advertising, relying on trusted sources to help find out about new products and guide them towards purchase decisions.
This is where media relations can really have an impact on your business. While most people think of it in terms of “national exposure gets you more eyeballs,” local coverage actually delivers more qualified leads in the markets that matter most to you.
Introducing Next Up, our local broadcast news initiative that guarantees placements in the markets across the country that you covet most. We have secured partnerships with networks in top DMAs in order to build awareness of your product at the local level.
Led by our own Lifestyle Expert, Megan Licursi, Next Up segments are 4-5 minutes of sweet product sharing and verbal styling that includes up to 5 products. Through the process we will help you identify key markets, messaging and timing.
Next Up is available exclusively through The Licursi Group to our clients and is included in our monthly retainers.
So, it begs the question – Who’s up Next?
A long-time public relations, marketing and project-management professional whose award-winning work has benefited clients across the consumer, business, government and non-profit sectors. She brings to clients a string of success along with her contagious smile and laugh.
A huge fan of collaboration, she loves to create and implement appropriate media relations and marketing strategies to promote brand awareness, innovations, directives or accomplishments by clients in various tradional and social media channels. She can also juggle fire…ask her about it.
If there were one word to describe her, it’d be organized. She runs a very smooth ship because everything is scheduled and planned to a T, but if there is something wrong, she’s able to quickly adapt and move forward to achieve the best results. She loves animals, her favorite is the dolphin, of course.
Megan and her team deliver expansive ideas with great service and cost-effective methods. Digital, PR, events, sampling, endorsers – they leverage a broad range of tools with a focus on driving consumer response.
Megan was a great resource for us. She delivered cost effective PR in a timely manner. Her personality and energy make her a joy to work with and she seems to light up a room when she enters it.
I began working with The Licursi Group in 2010. They have been an invaluable marketing partner for my businesses. They have provided affordable, out-of-the-box ideas, along with traditional PR and advertising recommendations, which have measurably increased awareness for my brands.