Welcome back to our blog series, where I reflect on quotes that inspire me and explore how they can shape the way we approach business and growth. Today’s quote is a simple yet profound reminder of the power we hold over our own outcomes:
"Life is 10% what happens to me and 90% how I react to it."
This quote feels especially relevant as we navigate the complexities of 2025, both in our personal lives and at The Licursi Group. Challenges will always arise—that’s the 10 percent. But our success will largely be determined by how we choose to respond—that’s the 90 percent.
In the fast-paced world of marketing, setbacks are inevitable. Maybe a campaign doesn’t deliver the expected results, or a partnership falls through. These moments can feel deflating, but they’re also opportunities to learn, pivot, and come back stronger.
For instance, during the annual planning and budgeting phases for clients, we often face the challenge of aligning ambitious marketing goals with constrained resources. Instead of seeing these situations as roadblocks, we treat them as creative opportunities to design integrated marketing strategies that deliver maximum impact. By focusing on collaboration, flexibility, and smart allocation of resources, we’re able to build solutions that not only meet but exceed expectations. Our reaction to these challenges is what truly sets us apart.
As clients increasingly demand cohesive campaigns that span multiple channels, we’ve embraced the opportunity to craft integrated marketing strategies that connect the dots. Whether it’s blending influencer content with paid media or aligning social campaigns with in-store activations, our ability to respond to shifting needs with thoughtful, innovative solutions ensures that we remain a trusted partner. The annual planning process is a prime example of how proactive responses can transform challenges into opportunities for growth.
On a personal level, this quote resonates deeply with me as a parent. My son is a senior in high school and my daughter is just beginning her high school years. Our lives are full of unpredictable moments—from the stress of the college application process to the chaos of varsity cheer schedules to the curveballs of teenage moods 🙄. After a long work day, I do feel overwhelmed by the 10 percent of what happens, and I know that my response has the power to shift the entire dynamic. Choosing to approach challenges with patience, humor, and understanding can turn even the toughest days into opportunities for connection and growth.
As my children grow older, I’m reminding myself that my reactions teach them just as much as my words do. Whether it’s navigating a tough conversation or celebrating their wins, the way I respond shapes not only my relationship with them but also their own resilience.
As you think about your own goals for 2025, consider this: What’s within your control, and how can you react to challenges in a way that propels you forward? Whether it’s improving your marketing strategy, nurturing relationships, or balancing the demands of parenting, the power is in your response.
Life may throw us curveballs, but how we react is where the real magic happens. Let’s make 2025 a year of proactive, intentional, and courageous reactions.
