Welcome to a new blog series where I share quotes that have inspired me and reflect on how they apply to our business and goals. Some of these quotes are well-known, others more personal, but all have a unique way of sparking new ideas and driving action.
This week’s quote comes from a recent meeting that hit close to home. Last week, I met with the new owner's of an organization our family has worked with for more than a decade. For various reasons, the meeting was a breath of fresh air. He had new ideas, a new direction and a passion that had been lacking from leadership. At the conclusion of the meeting, I said I wished I had met him 10 years ago. To which he replied, "They say the best time to plant a tree is 10 years ago; the second best time is today."
I’ve heard the phrase several times (as have you), but this time it was perfect and has obviously stuck with me. It’s a reminder that no matter where we’ve been or what challenges we’ve faced, we can take meaningful action today to create a better future.
And with that, I bring you: "The best time to plant a tree is 10 years ago; the second best time is today."
This timeless proverb holds a truth that resonates deeply, especially as we step into 2025 with ambitious goals for The Licursi Group. It’s a powerful reminder that every seed of effort we plant today has the potential to grow into something transformative—for our business, our clients, and our industry.
When I reflect on this quote, I think about the two major growth opportunities we’re prioritizing this year: launching The Ripple Network app and expanding our Amazon services. Both initiatives are like planting trees that we expect to bear fruit not just in the coming months, but for years to come.
The Ripple Network has already shown its potential to connect brands with a diverse ecosystem of influencers. But launching a dedicated app will take this idea to the next level. Imagine a single platform where brands can find, communicate with, and collaborate with influencers seamlessly. The app will be a catalyst for deeper engagement, measurable ROI, and a streamlined process for everyone involved.
While we could look back and wish we had started this process years ago, the reality is that today presents the perfect opportunity. The influencer marketing landscape has matured, and brands are demanding scalable, tech-driven solutions. Planting this “tree” now ensures we’re poised to lead the way.
Amazon has become the digital equivalent of a bustling marketplace, and we’ve already seen the significant benefits it can offer hardware brands leveraging the Creator Connections program. This year, we’re taking it a step further by applying our expertise in content-driven conversions to actually managing Amazon sales for our smaller brands. We’re excited to see firsthand the fruits of our labor, as influencer and content marketing drive conversions in real time. This dynamic process will not only shape how we develop content but also refine how we partner with influencers. These efforts feed each other, creating a continuous cycle of improvement that ultimately enhances Amazon conversions.
Again, the timing feels ideal. With Amazon constantly innovating its tools for brands and creators, we’re doubling down on our expertise to help clients turn this platform into a revenue powerhouse. It’s a strategic investment in growth, one that aligns with both the market’s trajectory and our mission to deliver measurable results.
Of course, we’re not starting from scratch. Over the past few years, we’ve nurtured relationships, honed our strategies, and built a reputation for delivering creative, data-driven campaigns. These roots provide the stability and nourishment our new “trees” need to thrive.
As we focus on planting these seeds in 2025, this quote also inspires me to ask: What seeds are you planting today? Whether you’re a brand looking to break through the noise or an influencer aiming to grow your impact, there’s no better time to start than now. The trees we plant today may take time to grow, but they’ll provide shade, shelter, and sustenance for years to come.
Let’s make this the year of bold action, intentional growth, and visionary planting. Together, we’ll watch these efforts flourish.
