Earned & Paid Media

Even the most innovative hardware products can go unnoticed without a comprehensive media strategy. We leverage a powerful combination of earned media outreach and strategic paid placements to maximize visibility and drive interest for your hardware offerings.

That's where we come in!

On the earned media front, our team identifies relevant publications, influencers, and forums where your target audience is actively engaged. We then craft compelling pitches that position your products as must-have solutions, generating valuable editorial coverage and reviews across multiple channels.

Targeted audience

Editorial coverage

Multiple channels

But earned media is just one piece of the puzzle. We complement our outreach efforts with a data-driven paid media approach, securing premium ad placements across digital, print, programmatic, and out-of-home platforms.

Our media buyers leverage advanced targeting capabilities to ensure your ads reach the right consumers at the ideal touchpoints.

Guided by data

Revolving around consumer demographics and behaviors, the right data enables marketers to reach the right people, in the right place, at the right time.

Omnichannel

Provide a consistent, seamless brand experience across all touch points—including physical stores, apps, websites, social media, email, and SMS.

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Ready & waiting

From uncovering niche product blogs to negotiating prime billboard locations, we leave no stone unturned in our quest to elevate your hardware brand's visibility and sales performance. With our Earned & Paid Media service, you can feel confident that your innovations will capture the spotlight they deserve.

Let us be your trusted media partners and experience the powerful impact of an integrated earned and paid strategy tailored specifically for hardware brands.