Turning PIE into ROI

Bottom-line growth? Enhanced customer satisfaction? On-message brand visibility? MLMC helps clients understand exactly what they need and want from their public relations program, then executes strategic campaigns that are on point, on message and, most importantly, on measure.

It’s not just PR for PR’s sake. It’s results-driven business building, measuring everything from advertising equivalency and lead generation to brand awareness and message penetration.

SmartBrief: Purina Pet Gear

The Purina Pet Gear launch was highlighted in Media Post’s Marketing Daily. The daily round-up  provides breaking news, information, buzz, trends, research and the latest moves in the marketing industry. The briefs are also included in relevant vertical round-ups and this was featured in the APPA (American Pet Product Association) version.

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Syndicated columnist spotlights MGDG

Syndicated columnist Marni Jameson has a professional crush on reknowned architect Michael Graves. We were delighted to make her day when she was interested in interviewing Michael about his line of cleaning products available in Target stores.

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Woman’s Day Tests Dryel Pen

Woman’s Day recently tested a slew of portable stain removal products. The Dryel pen beat out its top two competitors: Tide To Go and the Clorox Stain Fighter, a major coup for the brand.

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Student Advisor: Downy Wrinkle Releaser

What every college student needs for college; Student Advisor included fan-favorite Downy Wrinkle Releaser in its 2011 Guide to Ultimate College Living. Let’s face it: Few college kids iron. But, with Downy Wrinkle Releaser, you can at least pretend you didn’t roll out of bed in last night’s clothes. Simply spray DWR on your clothes and use your hand to rid the t-shirt of any hint of wrinkle. Download PDF

Forbes.com: Dryel & Downy

WHAT EVERY PROFESSIONAL NEEDS IN HER DESK DRAWER; TWELVE ESSENTIAL ITEMS FOR YOUR DESK; Fashion stylist Nisonja McGary, who works with celebrities like Tom Cruise, Katie Holmes and Jaime Fox, recommends a Dryel stain remover pen to erase tough stains from wine to coffee or lipstick, double-sided tape “for preventing wardrobe malfunctions” and a lint roller and Downy wrinkle releaser to keep your clothing looking polished.

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Working Mother: The Mint

FAMILY GADGETS AND HIGH-TECH HELP: Our guide to problem-solving gadgets promises to make life a little easier. It uses GPS tracking so it doesn’t miss a spot, and the square design means it can clean in tight places and is easy to store.

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Chicago Tribune: SinuCleanse

LOW-TECH ‘BLASTER’ NAILS SINUS PROBLEM ON THE NOSE; During a spring trip to pollen-dense Nashville, the tester found that the SinuCleanse Squeeze – by which we refer, of course, to the noseblaster – offered temporary relief from badly clogged sinuses.

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Popular Science: AK Steel

FIRE-RESISTANT GERM FIGHTER: A CALIFORNIA COUPLE BUILD THEIR SAFE HOUSE; Wildfires came within a mile of Madeleine Landry’s Simi Valley, California, home last October, but she and her husband, Ed, weren’t budging.

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CONTRA COSTA TIMES: Daelia’s Biscuits

CRISPY BISCUITS AND TASTY TEA:THANKSGIVING FEAST; Got turkey? Thanksgiving is Thursday, but there is still time to whip by Whole Foods Markets, where the kitchen gurus are so well-versed in preparing the Thanksgiving meal that their stuffings, relish and pies are better than some of us can make ourselves.

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