Audiences are 3X more likely to buy a product if they read about it in a magazine, see a segment about it on TV, or take a recommendation from their favorite blogger versus only hearing about it through advertising. They’ve been conditioned to look beyond advertising, relying on trusted sources to help find out about new products and guide them towards purchase decisions.
This is where media relations can really have an impact on your business. While most people think of it in terms of “national exposure gets you more eyeballs,” local coverage actually delivers more qualified leads in the markets that matter most to you.
Introducing Next Up, our local broadcast news initiative that guarantees placements in the markets across the country that you covet most. We have secured partnerships with networks in top DMAs in order to build awareness of your product at the local level.
Led by our own Lifestyle Expert, Megan Licursi, Next Up segments are 4-5 minutes of sweet product sharing and verbal styling that includes up to 5 products. Through the process we will help you identify key markets, messaging and timing.
Next Up is available exclusively through The Licursi Group to our clients and is included in our monthly retainers.
So, it begs the question – Who’s up Next?